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Neuromarketing

General data

Course ID: 0800-ERAS68 Erasmus code / ISCED: (unknown) / (unknown)
Course title: Neuromarketing Name in Polish: Neuromarketing
Department: Faculty of Management
Course groups:
ECTS credit allocation (and other scores): 0 OR 6.00 (depends on study program)
view allocation of credits
Language: English
Effects of Teaching:

Knowlege

know the features of neuromarketing


Skills

knows how to apply basic neuromarketing methods


Social competence

can share the knowledge on neuromarketing with collegues, in an understandable and coherent way



Prerequisits:

None.


Short description:

The course aims at familiarizing the students with concept and usage of neuromarketing, with special concern on possibilities of implementing the researched structures.

Classes in period "Winter Semester 2018/2019" (past)

Time span: 2018-10-01 - 2019-02-10
Choosen plan division:


magnify
see course schedule
Type of class: Workshop, 24 hours more information
Coordinators: Beata Gotwald-Feja
Group instructors: Beata Gotwald-Feja
Students list: (inaccessible to you)
Examination: (in Polish) Zaliczenie lub ocena
(in Polish) Czy ECTS?:

(in Polish) T

Additional Information:

None


(in Polish) Czy IRK BWZ?:

(in Polish) T

Teaching Method:

Lecture

Expository methods | Talk, desciption

Expository method | Information lecture

Expository method | Discussion lecture

Expository method | Problem lecture

Search methods | Oxford discussion

Search methods | Project method

Search methods | case study



Method and Criteria of Assessment:

FINAL GRADE FOR THE SUBJECT

is determined according to the algorithm:

Grade for "Lecture" grade * 100.00 %

Additional requirements to pass the subject:

None.


Grade for "Lecture" is determined on the basis of results of the following components of passing requirements:

Presentation - 100.00%



Grade for "Lecture" is determined according to the following point scale:

Below 60.00% - grade 2

60.00% and more - grade 3

70.00% and more - grade 3,5

80.00% and more - grade 4

90.00% and more - grade 4,5

95.00% and more - grade 5


Additional requirements to pass the form:

None

Course Content:

Lecture

Introduction to neuromarketing

Neurology and neurobiology - application in marketing reality

Development of neuromarketing research

Neuromarketing research - technologies and their usage in contemporary reality

Neuromarketing application - schemes, structures, plans

Neuromarketing - challenges for the future

Summary of the course



Bibliography:

Basic literature

P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC

L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2017/2018" (past)

Time span: 2017-10-01 - 2018-02-09
Choosen plan division:


magnify
see course schedule
Type of class: Discussion practice class, 20 hours more information
Coordinators: Beata Gotwald-Feja
Group instructors: Beata Gotwald-Feja
Students list: (inaccessible to you)
Examination: (in Polish) Zaliczenie lub ocena
(in Polish) Czy ECTS?:

(in Polish) T

(in Polish) Czy IRK BWZ?:

(in Polish) T

Course descriptions are protected by copyright.
Copyright by University of Lodz.