Ecological Marketing Strategies of Firms

stacjonarne

basic marketing knowledge

The increasing number of ecological regulations, rising social pressure and availability of the so calles green technologies make companies more willing to adopt ecological marketing strategies. The course highlights those strategies and provides students with methods enabling to chose the optimal one.

After the course the student

- has basic knowledge and skills of strategy implementation,

- knows basic ecological strategies of firms,

- recognizes varied factors influencing the adoption of ecological marketing strategies by firms,

- can chose the optimal ecological marketing strategy for a firm,

- can search, analyze, and use information necessary to the strategy adoption process,

- can conduct an analysis of an ecological life cycle of a product,

- is aware of the constant need to develop marketing skills,

- communicates own ideas efficiently,

- has basic social and personal skills, such as creativity, ability to self-evaluate, critical thinking and problem solving.