Management and Marketing

The main purpose of this subject is to acquaint students with basic theoretical and essential questions about range of management and marketing theories concerning enterprise's activities paying a particular attention to chosen practical issues e.g. organization of the enterprise, business models, product and its packaging, pricing, distribution channel selection and promotion of the product, specificity of services.

The main teaching objective of the course will by illustrated by the practical problems of marketing and management in the company. Students will work on cases taken from business practice. The new knowledge presented during classes will allow students to move freely in business topics.

a) Knowledge

Student:

- has basic knowledge of management theories, understands how environment affects companies, is able to interpret and explain business decisions of company's managers, describes the nature and the role of marketing in enterprise activity; understands the essence and role of good leadership in the company; presents evolution of management and marketing theory; knows components and meaning of the marketing environment in the enterprise activity; can assess the management and marketing activities of the entity (06E-1A_W02; 06E-1A_W04, 06E-1A_W05, 06E-1A_W06).

b) Skills

Student:

- explains determinants influencing effective management and marketing decisions, is able to analyze their own activities related to marketing processes in the company; determines how to achieve the objectives of the company, is able to analyze specific problems faced by companies in their business activities, is able to implement methods of case study (06E-1A_U02, 06E-1A_U06, 06E-1A_U07);

c) Competence

Student:

- interprets economic mechanisms and typical management problems faced by company's management, is aware of the relationship between management, marketing and results of enterprise activity; is aware of the advantages and limitations of research methods and is open to new methods; responsibly prepares for their work (06E-1A_K02, 06E-1A_K07).