UNIVERSITY OF LODZ - Central Authentication System

Neuromarketing

General data

Course ID:	0800-ERAS68
Erasmus code / ISCED:	(unknown) / (0410) Business and administration, not further defined The ISCED (International Standard Classification of Education) code has been designed by UNESCO.
Course title:	Neuromarketing
Name in Polish:	Neuromarketing
Organizational unit:	Faculty of Management
Course groups:
ECTS credit allocation (and other scores):	0 OR 6.00 (depends on study program) Basic information on ECTS credits allocation principles: the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS; the student’s weekly hourly workload is 45 h; 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes; weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS; work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load. view allocation of credits
Language:	English
Prerequisits:	None.
Short description:	The course aims at familiarizing the students with concept and usage of neuromarketing, with special concern on possibilities of implementing the researched structures.
Full description:	The course aims at familiarizing the students with concept and usage of neuromarketing, with special concern on possibilities of implementing the researched structures.
Learning outcomes:	Knowlege know the features of neuromarketing Skills knows how to apply basic neuromarketing methods Social competence can share the knowledge on neuromarketing with collegues, in an understandable and coherent way

Classes in period "Winter Semester 2024/2025" (past)

Time span:	2024-10-01 - 2025-03-02	Selected timetable range: weekly course term Go to timetable
Type of class:	(unknown)
Coordinators:	(unknown)
Group instructors:	(unknown)
Students list:	(inaccessible to you)
Credit:	(in Polish) Ocena zgodna z regulaminem studiów
Additional Information:	None
Teaching Method:	Workshop Expository methods \| Talk, desciption Expository method \| Information lecture Expository method \| Discussion lecture Expository method \| Problem lecture Search methods \| Oxford discussion Search methods \| Project method Search methods \| case study
Method and Criteria of Assessment:	FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Workshop" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Workshop" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Workshop" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None
Course Content:	Workshop Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course
Bibliography:	Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2023/2024" (past)

Time span:	2023-10-01 - 2024-02-25	Selected timetable range: weekly course term Go to timetable
Type of class:	(unknown)
Coordinators:	(unknown)
Group instructors:	(unknown)
Students list:	(inaccessible to you)
Credit:	(in Polish) Ocena zgodna z regulaminem studiów
Additional Information:	None
Teaching Method:	Workshop Expository methods \| Talk, desciption Expository method \| Information lecture Expository method \| Discussion lecture Expository method \| Problem lecture Search methods \| Oxford discussion Search methods \| Project method Search methods \| case study
Method and Criteria of Assessment:	FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Workshop" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Workshop" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Workshop" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None
Course Content:	Workshop Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course
Bibliography:	Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2022/2023" (past)

Time span:	2022-10-01 - 2023-02-19	Selected timetable range: weekly course term Go to timetable
Type of class:	(unknown)
Coordinators:	(unknown)
Group instructors:	(unknown)
Students list:	(inaccessible to you)
Credit:	(in Polish) Ocena zgodna z regulaminem studiów
Additional Information:	None
Teaching Method:	Workshop Expository methods \| Talk, desciption Expository method \| Information lecture Expository method \| Discussion lecture Expository method \| Problem lecture Search methods \| Oxford discussion Search methods \| Project method Search methods \| case study
Method and Criteria of Assessment:	FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Workshop" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Workshop" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Workshop" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None
Course Content:	Workshop Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course
Bibliography:	Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2020/2021" (past)

Time span:	2020-10-01 - 2021-02-07	Selected timetable range: weekly course term Go to timetable
Type of class:	Workshop, 24 hours more information
Coordinators:	Beata Gotwald
Group instructors:	(unknown)
Students list:	(inaccessible to you)
Credit:	Course - (in Polish) Zaliczenie lub ocena Workshop - (in Polish) Ocena zgodna z regulaminem studiów
(in Polish) Czy ECTS?:	(in Polish) T
Additional Information:	None
(in Polish) Czy IRK BWZ?:	(in Polish) T
Teaching Method:	Lecture Expository methods \| Talk, desciption Expository method \| Information lecture Expository method \| Discussion lecture Expository method \| Problem lecture Search methods \| Oxford discussion Search methods \| Project method Search methods \| case study
Method and Criteria of Assessment:	FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Lecture" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Lecture" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Lecture" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None
Course Content:	Lecture Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course
Bibliography:	Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2019/2020" (past)

Time span:	2019-10-01 - 2020-02-23	Selected timetable range: weekly course term Go to timetable
Type of class:	(unknown)
Coordinators:	(unknown)
Group instructors:	(unknown)
Students list:	(inaccessible to you)
Credit:	(in Polish) Ocena zgodna z regulaminem studiów
Additional Information:	None
Teaching Method:	Lecture Expository methods \| Talk, desciption Expository method \| Information lecture Expository method \| Discussion lecture Expository method \| Problem lecture Search methods \| Oxford discussion Search methods \| Project method Search methods \| case study
Method and Criteria of Assessment:	FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Lecture" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Lecture" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Lecture" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None
Course Content:	Lecture Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course
Bibliography:	Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2018/2019" (past)

Time span:	2018-10-01 - 2019-02-10	Selected timetable range: weekly course term Go to timetable MO TU W TH WR FR
Type of class:	Workshop, 24 hours more information
Coordinators:	Beata Gotwald
Group instructors:	Beata Gotwald
Students list:	(inaccessible to you)
Credit:	Course - (in Polish) Zaliczenie lub ocena Workshop - (in Polish) Ocena zgodna z regulaminem studiów
(in Polish) Czy ECTS?:	(in Polish) T
Additional Information:	None
(in Polish) Czy IRK BWZ?:	(in Polish) T
Teaching Method:	Lecture Expository methods \| Talk, desciption Expository method \| Information lecture Expository method \| Discussion lecture Expository method \| Problem lecture Search methods \| Oxford discussion Search methods \| Project method Search methods \| case study
Method and Criteria of Assessment:	FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Lecture" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Lecture" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Lecture" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None
Course Content:	Lecture Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course
Bibliography:	Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010

Classes in period "Winter Semester 2017/2018" (past)

Time span:	2017-10-01 - 2018-02-09	Selected timetable range: weekly course term Go to timetable
Type of class:	Discussion practice class, 20 hours more information
Coordinators:	Beata Gotwald
Group instructors:	Beata Gotwald
Students list:	(inaccessible to you)
Credit:	Course - (in Polish) Zaliczenie lub ocena Discussion practice class - (in Polish) Ocena zgodna z regulaminem studiów
(in Polish) Czy ECTS?:	(in Polish) T
(in Polish) Czy IRK BWZ?:	(in Polish) T

Course descriptions are protected by copyright.
Copyright by UNIVERSITY OF LODZ.