Neuromarketing
General data
| Course ID: | 0800-ERAS68 | Erasmus code / ISCED: | (unknown) / (unknown) |
| Course title: | Neuromarketing | Name in Polish: | Neuromarketing |
| Department: | Faculty of Management | ||
| Course groups: | |||
| ECTS credit allocation (and other scores): |
0 OR
6.00
(depends on study program)   view allocation of credits |
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| Language: | English | ||
| Effects of Teaching: | Knowlege know the features of neuromarketing Skills knows how to apply basic neuromarketing methods Social competence can share the knowledge on neuromarketing with collegues, in an understandable and coherent way |
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| Prerequisits: | None. |
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| Short description: |
The course aims at familiarizing the students with concept and usage of neuromarketing, with special concern on possibilities of implementing the researched structures. |
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Classes in period "Winter Semester 2018/2019" (past)
| Time span: | 2018-10-01 - 2019-02-10 |
 
 see course schedule |
| Type of class: |
Workshop, 24 hours more information |
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| Coordinators: | Beata Gotwald-Feja | |
| Group instructors: | Beata Gotwald-Feja | |
| Students list: | (inaccessible to you) | |
| Examination: | (in Polish) Zaliczenie lub ocena | |
| (in Polish) Czy ECTS?: | (in Polish) T |
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| Additional Information: | None |
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| (in Polish) Czy IRK BWZ?: | (in Polish) T |
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| Teaching Method: | Lecture Expository methods | Talk, desciption Expository method | Information lecture Expository method | Discussion lecture Expository method | Problem lecture Search methods | Oxford discussion Search methods | Project method Search methods | case study |
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| Method and Criteria of Assessment: | FINAL GRADE FOR THE SUBJECT is determined according to the algorithm: Grade for "Lecture" grade * 100.00 % Additional requirements to pass the subject: None. Grade for "Lecture" is determined on the basis of results of the following components of passing requirements: Presentation - 100.00% Grade for "Lecture" is determined according to the following point scale: Below 60.00% - grade 2 60.00% and more - grade 3 70.00% and more - grade 3,5 80.00% and more - grade 4 90.00% and more - grade 4,5 95.00% and more - grade 5 Additional requirements to pass the form: None |
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| Course Content: | Lecture Introduction to neuromarketing Neurology and neurobiology - application in marketing reality Development of neuromarketing research Neuromarketing research - technologies and their usage in contemporary reality Neuromarketing application - schemes, structures, plans Neuromarketing - challenges for the future Summary of the course |
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| Bibliography: |
Basic literature P. Renvoise, Ch. Morin, Is there a "buy button" in the brain?, SalesBrain LLC L. Zurawicki, Neuromarketing: Exploring the Brain of the Consumer, Springer, Boston 2010 | |
Classes in period "Winter Semester 2017/2018" (past)
| Time span: | 2017-10-01 - 2018-02-09 |
see course schedule |
| Type of class: |
Discussion practice class, 20 hours more information |
|
| Coordinators: | Beata Gotwald-Feja | |
| Group instructors: | Beata Gotwald-Feja | |
| Students list: | (inaccessible to you) | |
| Examination: | (in Polish) Zaliczenie lub ocena | |
| (in Polish) Czy ECTS?: | (in Polish) T |
|
| (in Polish) Czy IRK BWZ?: | (in Polish) T |
|
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