Digital Business Models

stacjonarne

(tylko po angielsku) Economics, marketing, the essentials of management

The subject introduces students to the issues of digital business models, which show how to create value for customers and generate profits for companies using information technologies. Business models should be modified and adapted to changes in the environment or ahead of these changes, which constitute the dynamic competences of the management board and which is decisive for maintaining or increasing the competitive advantage.

The subject introduces students to the issues of digital business models, which show how to create value for customers and generate profits for companies using information technologies. Business models should be modified and adapted to changes in the environment or ahead of these changes, which constitute the dynamic competences of the management board and which is decisive for maintaining or increasing the competitive advantage.

Wiedza

A student knows the concept, structure and application of the canvas business model

A student knows and understands Industry 4.0 conditions for business functioning

A student knows what digital transformation in business consists in

A student knows and understands the impact of business environment and conducting the market activity on the strategic position of business

A student knows and understands advanced methods of analysing phenomena and processes occurring in organizations used for the purpose of strategic management

A student knows and understands the importance of critical thinking and evidence-based management in processes related to organizational strategic management and decision making

Umiejętności

A student is able to identify, on the basis of analytical and critical thinking, new sources of value added and to formulate methods and ways of implementing them in the business model

A student is able to identify, evaluate and select appropriate sources and strategic information for decision-making

A student is able to critically analyze, evaluate, and synthesize diverse business models for decision making on their modifications.

Kompetencje społeczne

A student is able to critically analyze presented facts, data, and strategic information as a basis for business decisions

A student is able to undertake and complete tasks in accordance with professional standards and ethics

A student is to act independently, think independently, and be a lifelong learner

A student is capable of working in a team, substantively discussing with the evidence use

A student exhibits entrepreneurial orientation as for digital transformation in business models